Brand，packaging, communication

The laughing cow asked us to create

an innovative product to attract the teenagers

aged 11-15.

​

A new sub-brand Lolly Cheez is there to

accompany the break time for teenagers. A

cereal ball with a melting heart of the Laughing Cow’s processed Cheese ! In order to define our Lolly Cheez, « Une pause s’impose » will come to support our concept.